As employees and customers demand that companies act on growing social, environmental, and political crises in their communities and around the world, here are 17 must-know facts.
Get fast facts about corporate social responsibility to make the case for your company鈥檚 next social impact initiative, convince your board to increase your corporate foundation budget, or grow your CSR team.
These statistics are sourced from more than a dozen well-regarded research reports and are grouped into five key themes: purpose, employee engagement, disaster response, customers and cause marketing, and employee volunteering.
Fact #1鈥擟ompanies with a clearly defined sense of purpose are up to 50% more likely to successfully expand into a new market.
Fact #2鈥70% of employees said they would be more likely to recommend their employer if they prioritized social justice.
Fact #3鈥91% of employees surveyed said their company鈥檚 purpose made them feel like they were in the right place amid global challenges, like the COVID-19 pandemic and economic uncertainty.
Fact #4鈥擬ore than 90% of companies support employee engagement, now the most universal type of partnership activity.
Fact #5鈥擴S employees who fall into the 鈥渘ot engaged鈥 and 鈥渁ctively disengaged鈥 categories cost their companies $450 billion to $550 billion in lost productivity annually.
Fact #6鈥擧alf of employees believe their employer should connect them with opportunities for charitable engagement.
Fact #7鈥32% of Generation Zs and 33% of millennials say decisions are made from the top down within their organizations and employee feedback is not often acted upon.
Fact #8鈥擠isaster relief accounted for 12% of overall corporate giving in 2020, up from just 3% in 2018, with the vast majority of gifts directed to immediate disaster relief, as opposed to risk reduction.
Fact #9鈥擜ccording to a recent study by CECP, from 2020-2021 disaster relief was the funding area receiving the largest increase in median cash community investments (352%), a direct effect of companies鈥 efforts to alleviate the effects of the COVID-19 crisis.
Fact #10鈥擥lobally, more than five times as much is spent on disaster response versus risk reduction.
Source: The Future of Disaster Philanthropy Report
Fact #11鈥擳he vast majority of Gen Zs and millennials (90%) are making at least some effort to reduce their own environmental impact. In fact, 64% of Gen Zs would pay more to purchase an environmentally sustainable product.
Fact #12鈥擟onsumers are four times more likely to purchase from, and six times more likely to protect, purpose-driven companies.
Fact #13鈥81% of respondents believe CEOs should be personally visible when discussing what their company has done to benefit society.
Fact #14鈥擬ore companies than ever before are linking their brand with a social impact initiative, partially in response to COVID-19 and consumer pressures to play an integral role in recovery.
Source: 澳门六合彩开奖记录
Fact #15鈥擡mployees who are engaged and have high well-being were 19% more likely to volunteer their time in the past month.
Fact #16鈥擮f 139 companies surveyed, virtual volunteering increased from only 38% of companies offering it in 2018 to 87% in 2020.
Fact #17鈥71% of companies surveyed offered skills-based volunteer programs鈥攅ither Pro Bono Service and/or Board Leadership鈥攊n 2020.
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